Penny | BarBrusa Social/COURSE: WOT the TOK v6

WOT the TOK

10 VIDEOS in 10 DAYS

Where Instagram-savvy business owners learn how to create content with ease, attract their dream clients, and sell more.

YOUR 10 DAY TIKTOK TRANSFORMATION STARTS HERE

Starts: Tuesday 7th May 2024

Penny was a delight and delivered an amazing workshop with raving exciting feedback from our students. She is absolutely the best and I cannot recommend her enough for her expertise around TikTok.

- Fab Giovanetti, Chief Marketing Rebel

I gained more confidence to just post which is huge for me as a BIG over thinker. Gained over 100 followers. Learnt how to use different trends and effects and became more confident in creating my videos within the TikTok app. Penny is a wealth of knowledge and will show you how to become more confident, use the trends and effects and most importantly how to have fun on there!

- Hannah - SipSewEco - Sustainable Maker

Do it! Best investment I’ve made in a long time in terms of actual practical advice and support that had me doing the thing from day one! Not another course I just go on and then never implement.

- Hilary Salzman, 22 Stories and Me

Wouldn’t it be fabulous if

You could reach a whole new audience of people… without paying for ads?

You found content creation easy and fun… without it taking hours?

You fell back in love with the fun side of your business… without the need for pushy sales?

Excellent news: that’s TikTok in a nutshell.

And as an IG-savvy biz owner, you can start seeing results with as few as 10 videos — using a lot of the content you already have.

...the course was relevant to ALL types of businesses from service based to product based businesses. Also although I didn’t attend any live Zooms - when I watched them on replay I loved how Penny kept everyone on track and nipped any ‘waffling’ in the bud 😆 Just bloody do it - you will learn so much & it can be done in your own time to suit your schedule.

- Louie Buckley - Be Your LifeStyle Boutique

Post a video, reach your people

TikTok is all about content discovery, which gives their creators a massive advantage over Instagram-only brands. SO many niches are still undersaturated — the opportunities for growth are huge (the phrase “TikTok made me buy it” didn’t happen by accident). We’re talkin’:

  • Better organic reach

  • Faster organic growth

  • And a hungry new audience

And 10 videos on your profile is all you need to be discoverable on TikTok, and start getting some of those eyes on you and your business. 

I was so excited to make my first sale via TikTok within a few weeks. The course carefully covers all the basics and how to grow. I really recommend it.
- Rebecca Fleckney, Chilterns Recipe Book

The secret to those camera-confident TikTok creators isn't what you think

IF YOU'Re THINKING IT's ABOUT

Looking perfect

Being young enough

Fancy video editing

It’s posting

Tell content paralysis to do one and kick things into gear with simple, daily action. Together, we’ll break through your mental blocks to create 10 videos in 10 days, using proven TikTok growth strategies to reach and attract your ideal client. 

3-steps to get you CONFIDENT

Lights

We’ll shine a light on the types of videos that attract clients and perform well. You’ll learn short form video strategy, trends, hooks and the basics of building your engaged community.

Camera

Get camera-confident with video editing tips, tool tutorials, and help showing up as yourself to work through those ‘new platform’ nerves — with a like-minded community to cheer you on.

Action

This is where the good stuff happens. By taking action together, filming AND posting videos, you’ll walk away with the foundation, strategy and skills that’ll set you up for TikTok growth. 

... I was nervous about taking the plunge, but Penny's comprehensive and entertaining teaching approach made everything clear, and encouraged me to try things I would have struggled with alone. The course was loads of fun, and Penny was always ready to answer questions and was an excellent cheerleader - I even did a tiny bit of dancing!
- Louise Maskill, Author

And we’ll have an absolute blast in the process

Let’s be real — if you’re not having fun on TikTok, you’re doing it wrong.

Here’s what’s in store when you join:

  • Insta - TikTok - Insta workflow because you don't have to do everything twice

  • Beat overwhelm and get over that ‘new platform’ hurdle by creating — and posting — 10 simple videos in 10 days

  • Get that TikTok confidence — no more camera shyness! Learn the secret to fun, joyful and consistent content creation

  • Reach your ideal clients and get on their radar with proven TikTok video formats and tips on how to make trends and evergreen content work for your niche 

  • Get the edge — make more money and support your Instagram efforts with a simple but strategic short-form video strategy

  • Simple, actionable daily email prompts — as well as regular lives to keep you accountable and get all your questions answered

  • Strategy and support — the “zero faff” approach that gets you creating videos in minutes, not hours

  • Get on the road to your first 1K (and beyond) — that first thousand is the hardest. Why go it alone when you could have your very own support squad?

START NOW FOR ONLY £389

WOT they said

Hey I'm Penny

Hey, I’m Penny

I’ve mum-danced (much to my kids’ delight), pointed at words on a screen, shimmied and laughed my way to a thriving, successful business — and it’s all thanks to TikTok. Now, I help Gen X biz owners get up to speed fast on the BEST* social media platform there is. 


*Biased? Yes. Care factor? 0.


My job? To help you inject more joy into your business and leave with:

  • The skills to make and post videos, fast
  • The strategy to get (and keep) yourself out of a content rut
  • The know-how behind video formats, trends and transitions, and
  • The guts to try every bonkers idea that pops into your head

Get ready to feel empowered, confident and excited about your new TikTok journey — like hundreds of biz owners I’ve helped before. 


“I would have wasted hours trying to learn things that Penny was able to iron out in minutes. If you are faffing, jump in!” — Rachel Schofield - Rework Your Life

Is WOT the TOK for you?

Real talk time. You’ll get the most out of this program if:

  • You can commit to making the videos (fairly important, this one)

  • You’ve already had a crack at making Reels

  • You’re relatively experienced with social media (not brand new)

  • Your business is established and you’ve got content to work with

If you said yes to those, WOT the TOK was made for you. You can be a creative service provider or a product based business, social media manager or something in between. If you’re ready to find your fun and put in the work — I’m here to help.

10 days. 10 videos. 1 brilliant group of likeminded business owners. 1 no-bs guide. 

(Plus new business, sales, fabulous friends, and a whole new love affair with content)

You in?

WOT else is there?

This 10-day program focuses on bite-sized daily action (it’s what works)

Welcome webinar + look around

10 module self-paced tutorial library

Weekly drop-in Q&A (recorded)

Live Zoom learning & coworking

Post-program Q&A to review & reflect

Daily inbox challenges & tutorials

Private Facebook Group

Weekly office hours Q&A

A ready made TikTok community

My second Tik Tok post has already achieved over 30K views and my client is thrilled - this is all thanks to Penny’s advice. The training was thorough and most of all fun. It gave me the confidence to professionally talk to clients and I’ve since signed three new clients to the platform in the past week. Thank you Penny, you are a Tik Tok star!”
- Lucinda Holt, Peacock Finds

All for £389

The best time to get started on TikTok was 3 years ago. The next best time is now.

Got Questions?

These ones come up a lot!

Will I be able to sell?

YES! I can’t ever promise immediate sales of course, but my framework for simple TikTok sales has been refined over years, and it works. It’s not about having a million followers, it’s about having the right followers. 

It feels like a different language. Can you REALLY get to grips with it in 2ish weeks?

YES — the learning curve isn’t as steep as you think. Most people join, muddle their way through their first videos, and slowly learn what works and what doesn’t. This program is a way to fast track that initial awkward growth stage and get straight into making videos that actually reach new leads and attract clients, guided by an expert who’s been there, done that (and bought the t-shirt). 

Will I need to learn dances?

Only if that’s what you really want to do! The beauty of TikTok is it doesn’t take itself too seriously — so you have full permission to show up as your best, weirdest, most joyful ‘out there’ self… and still be a huge success. Dancing or no dancing. 

What if my [kids/friends/in-laws/people I know in The Real World™] see me?

Then you know the algorithm’s working 😎 In all seriousness, they can see you right now if they want. You can block them if you don’t want that to happen. But I can guarantee you this: after a while — you won’t give two hoots. 

Do I need to be really young and glamorous?

Your age or how you look doesn’t matter in the slightest. It’s about your audience and the value you can provide to them. TikTok’s great at getting videos in front of the people who need to see them — there really is an audience for everyone, that’s what makes it fabulous! But if you need a little confidence boost, their filters are absolute corkers. No shame.

Will you help me go viral?

Going viral can be great (and several WOT the TOK graduates have actually gone viral more than once) but it’s not the goal. We want to get your account, your strategy, and your head in the right place for creating great, client-attracting content first. If you go viral, we’ll cheer the loudest — but you do not need viral videos to be hugely successful on TikTok. Promise.

Is my audience really on the platform?

1.6 billion people are on TikTok. That’s 20% of the world. Believe me, they're there. And for businesses, most niches are still totally undersaturated because people held off on joining until TikTok proved it wasn’t a passing fad. There’s time — but you’ll be so glad you started today.

What if I don’t have time for loads of content creation?

This program is 10 days of action for a reason — we practise getting good, so you can create content quickly once we’re done. It’s just the program you need to allocate around 5 hours a week for. We also look at ways to reuse work and content you’ve already created to make it even faster.Most people actually save time after they’re done!

But I don’t know how to be funny/authentic/myself!

Believe it or not, this doesn’t come naturally to anyone — and we’ll ease into it together. You won’t believe what you can achieve in 10 days!

What’s covered in the program?

Content analysis (comparing videos and analysing why one would likely outperform the other), how to use what you already have (b-roll and existing videos) to make content, making a speedy & strategic video (the entire process in under 10 minutes), original content vs trends (and making trends work for your niche), the TikTok algorithm and “For You” page, using photos on TikTok, TikTok insights, SEO, hashtags, filters/popular effects, engagement — and SO much more. For a 10 day program, we cover a LOT of ground — and a lot of it is learning by doing.

Still need help deciding?

Drop me a message at penny@barbrusa.com - I’d love to help!

Curious? Take a sneaky peek inside ⬇️

Besides the private Facebook group of like-minded biz owners, self-paced learning modules, daily video prompts & challenges, plus live weekly sessions (all recorded for catch up), get:

Get to know the platform

I’ll take you on a tour of the TikTok app and get you familiar with the app’s main features


The road to 1k followers (and beyond)

Discover the secrets of growth, & attracting the right customers to your business
Content strategy 101

What to post, what to put in your post, and when to post it to get on the famed “FYP”

CTAs, hooks and hashtags

Get visible, stop the scroll and get your followers taking action on your posts

SEO keywords

Get discovered for all the right reasons

Get inspired, be inspiring

Top tips and tricks for creating content that’ll inspire and engage your audience and have them coming back for more

Educational content 

Learn how to share fun and informative content about your brilliant products and services


Original content

Content ideas are everywhere! Learn how to spot them and create content on the spot without wasting hours

Trends and going viral 

Jump on the trends that work best for your biz and find out why going viral isn’t the end game


All about engagement

Comments, likes and shares are a sure sign your audience loves your content. We’ll explore how to dial it up even more


How to make money on TikTok

Yes it’s fun, but you’re here to make a living right? Discover the secret of selling without being salesy.


In a year from now, you’ll wish you’d started today

Being on TikTok is THE easiest way to get ahead of the competition. Join WOT the TOK now, and by Feb you’ll be ready to hit the ground running, showing up confident, discoverable, and ready to snag those swipe-happy buyers. Short form video isn’t going anywhere — so get the help you need now to stop scrolling, and start doing. It’s time.

'... thank you Penny!! I’d been dragging my feet on making videos for social media…the tech, the not knowing where to start, the fear had all kicked in. Penny knocked it all out of the way and now I’m a total addict!!
- Sinead Sharkey,  Leadership Career Coach

Can I help?

If you still have questions just drop me a line at penny@barbrusa.com

I'll get straight back to you